Twitter Makes Me Hungry

November 27, 2008

Twitter is a communication platform.  It is a hub where people discuss where they eat, get recommendations, learn, interact, and plan gatherings.

People are social.  They eat, they meet with each other, they talk about their experiences.  If you are a restaurant, you want to be part of this conversation.

When looking in Twitter, restaurant owners often search for conversations relating directly to their restaurant.  “Am I being talked about?”  So they will search for “Bick’s Restaurant” and be happy with the results or lack thereof.

But do you understand the conversations that are actually happening that make your restaurant relevant?

For example, questions like “Where should I eat?”  The results are numerous.  Are you the response they are getting back?

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What are they saying about restaurants in general? When people are dissatisfied, is it because of the food, the service, the experience?  If we search “restaurant sucked” or “excellent food” what do we see?

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And when these people on Twitter have a gathering, are they coming to your restaurant? What gatherings are forming?  Who is forming them?  Here there are 4 pages of tweets talking about this particular dinner.

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There are a massive number of sites on the web where people might be talking about your restaurant.  Key sites like Twitter are communication hubs that often point at other information.  Here we see blog posts that mention restaurants that are broadcast over Twitter.

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You can search Twitter by using The Twitter Search Utility  or you can use tools like Twitscoop which give you graphs showing how often you are discussed.

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In the end, it’s not necessarily the tool you use to make the search.  The power of a pool of information like Twitter is how you search.  What is that key piece of information that Twitter is hiding that can bring in more customers?

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One Response to “Twitter Makes Me Hungry”


  1. […] (and Jim Benson’s) thoughts on starting a new venture, and understanding one type of online conversation that restaurants could participate […]


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